Restaurant Consultant

Lifelong restaurant guy who loves good food & great people. Owned my own spots (Ultralife Cafe & Yaquina Bakery) after years in the trenches (server, bartender, manager!).

Food Cost & Control

I’ll help you dive deep into your ingredient spending, identifying hidden waste and implementing systems to dramatically reduce your food costs and boost your bottom line.

Hiring & Team Building

Attract, train, and retain top talent with my proven strategies for building a cohesive, motivated team that drives your restaurant’s success.

Pricing Strategy

Unlock true profitability by developing intelligent pricing models that accurately reflect your costs, market value, and desired margins, ensuring you’re never leaving money on the table.

Restaurant Tech

Navigate the complex world of restaurant technology to implement solutions that streamline operations, enhance guest experience, and optimize efficiency.

Craft a compelling and profitable menu that not only delights your customers but is strategically designed for operational efficiency and maximum revenue.

Brand Strategy

Define your restaurant’s unique identity and story, creating a memorable brand that resonates with your target audience and builds lasting loyalty.

Stories from Salt of the Earth Blog

Can’t Fix What You Can’t Measure

Restaurant Marketing Reporting & Custom Dashboards

It’s easy to feel like you’re profitable, or think you know where money is going, but without hard data, it’s just guesswork. In the restaurant world, where margins are often razor-thin, guesswork is a recipe for disaster. To truly unlock profitability and ensure your restaurant isn’t just busy but actually making money, you need to dig deep into your current operations, understand your costs, and identify where the leaks are.

That’s precisely why I’m now offering a focused consultation and survey to help evaluate your restaurant’s costs. We’ll pinpoint where every dollar is going, from your ingredients and labor to your utilities and hidden waste, giving you the clear, actionable insights you need to make informed decisions and build a more financially robust business.

“Skills can be taught. Character you either have or you don’t have.”

Anthony Bourdain