Food Cost & Control
I’ll help you dive deep into your ingredient spending, identifying hidden waste and implementing systems to dramatically reduce your food costs and boost your bottom line.
Hiring & Team Building
Attract, train, and retain top talent with my proven strategies for building a cohesive, motivated team that drives your restaurant’s success.
Pricing Strategy
Unlock true profitability by developing intelligent pricing models that accurately reflect your costs, market value, and desired margins, ensuring you’re never leaving money on the table.
Restaurant Tech
Navigate the complex world of restaurant technology to implement solutions that streamline operations, enhance guest experience, and optimize efficiency.
Craft a compelling and profitable menu that not only delights your customers but is strategically designed for operational efficiency and maximum revenue.
Brand Strategy
Define your restaurant’s unique identity and story, creating a memorable brand that resonates with your target audience and builds lasting loyalty.
Featured News
Stories from Salt of the Earth Blog

Your Menu as a Sales Tool
We all know the menu is where you list your dishes and their prices. Simple,…

How to Build a Team That Actually Sticks Around (and even likes each other)
Ask any restaurant owner what their biggest headache is right now, and nine times out…

The Unexpected Skills You Learn as a Restaurant Manager
Being a restaurant manager is often seen as being good with schedules, inventory, and making…
Can’t Fix What You Can’t Measure
Restaurant Marketing Reporting & Custom Dashboards
It’s easy to feel like you’re profitable, or think you know where money is going, but without hard data, it’s just guesswork. In the restaurant world, where margins are often razor-thin, guesswork is a recipe for disaster. To truly unlock profitability and ensure your restaurant isn’t just busy but actually making money, you need to dig deep into your current operations, understand your costs, and identify where the leaks are.
That’s precisely why I’m now offering a focused consultation and survey to help evaluate your restaurant’s costs. We’ll pinpoint where every dollar is going, from your ingredients and labor to your utilities and hidden waste, giving you the clear, actionable insights you need to make informed decisions and build a more financially robust business.
“Skills can be taught. Character you either have or you don’t have.”
Anthony Bourdain
